Privacy Policy

Privacy Policy

(POPIA & GDPR-Aligned)


Last Updated: 16/11/2025

Optwel SA (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place orders, or interact with our services.

By using our website, you agree to the terms outlined in this policy.

  1. Information We Collect

We collect the following personal and business information when you interact with our website, place an order, or communicate with us:

  • Full name
    • Email address
    • Phone number
    • Shipping and billing addresses
    • Payment information (processed securely via PayFast; EFT payments verified manually)
    • Company or institutional details (where applicable)
    • Technical and analytical data (IP address, device data, cookies)
  1. How We Collect Information

We collect data through:

  • Website forms and checkout
    • Email or customer support communication
    • Cookies and tracking technologies
    • Payment processing through PayFast or EFT
    • Marketing tools (Google Analytics, Facebook Pixel, Mailchimp or similar platforms)
  1. How We Use Your Information

We use your personal data for:

  • Processing and fulfilling orders
    • Providing order updates
    • Responding to enquiries
    • Compliance with tax, legal, and regulatory requirements
    • Improving website performance and user experience
    • Marketing (when opted in)
    • Scientific or product-related communication (optional)
  1. Legal Grounds for Processing (POPIA & GDPR)

We process personal information based on:

  • Your consent
    • Contractual necessity (processing your order)
    • Legal obligations (tax and compliance)
    • Legitimate business interests (analytics, improvement, fraud prevention)
  1. Cookies & Tracking Technologies

We use the following to improve website functionality and marketing:

  • WooCommerce cookies (cart, session, checkout)
    • Google Analytics (traffic tracking)
    • Facebook Pixel (advertising)
    • Email marketing tools such as Mailchimp or similar platforms

You may adjust cookie settings in your browser at any time.

  1. Payment Processing

Payments are processed via:

  • PayFast, a secure third-party payment gateway compliant with PCI-DSS standards
    • EFT (manual bank transfer), verified manually by Optwel SA

We do not store or have access to your full card details.

PayFast may process limited personal data according to their own privacy policy.

  1. Data Retention
  • Customer and order data: 5 years (for tax and regulatory compliance)
    • Marketing data: Until you unsubscribe
    • Analytics data: As per Google Analytics and Facebook Pixel retention policies
  1. Data Sharing

We do not sell or rent your information.

We may share limited necessary data with:

  • PayFast (payment processing)
    • Courier Guy, Aramex, and PostNet (shipping)
    • Analytics and marketing tools
    • Legal or regulatory authorities (where required)

All third parties are contractually obligated to protect your data.

  1. International Transfers

Some analytics and marketing tools may store data internationally.
These platforms comply with GDPR and POPIA requirements for cross-border data transfer.

  1. Your Rights (POPIA)

You have the right to:

  • Access your personal information
    • Request corrections
    • Request deletion (where legally permissible)
    • Withdraw marketing consent
    • Ask how your information is used
    • Lodge a complaint with the Information Regulator

To exercise these rights, email: info@optwel.co.za

  1. Security Measures

We use appropriate technical and organisational measures, including:

  • SSL encryption
    • Secure servers
    • Access restrictions
    • Third-party compliance verification
  1. Contact Us

For privacy concerns, data access requests, or POPIA-related questions:

📧 info@optwel.co.za