Partner with Us – Become an Agent, Reseller or Wholesale Partner
Are you looking to earn additional income, add quality supplements to your existing product range, or launch a supplement brand of your own?
Optwel SA offers several ways to partner with us.
As a South African manufacturer of nutritional supplements for people and pets, we work with individuals, healthcare and pet-care professionals, retailers, wholesalers and entrepreneurs across the country.
Whether you want to become a supplement agent without carrying stock, stock Optwel products in your store, access wholesale pricing, or develop your own white-label supplement range, we would love to hear from you.
Become an Optwel Sales Agent – No Stock Required
Our agent programme is designed for people who already have access to potential customers but do not necessarily want to invest in stock or manage deliveries.
This can be particularly suited to professionals and individuals working in the health, wellness and pet-care sectors, including:
- Physiotherapists, biokineticists and massage therapists
- Chiropractors and other health or wellness practitioners
- Personal trainers, fitness coaches and gym professionals
- Dietitians, nutrition professionals and wellness coaches
- Nurses, caregivers and other professionals working with health-conscious communities
- Beauty, skincare and wellness professionals
- Sports coaches and professionals involved in active lifestyles
- Pet groomers, dog trainers and animal behaviourists
- Pet sitters, dog walkers, breeders and other pet-care service providers
- People involved in animal clubs, kennels or pet communities
- Influencers, content creators and social-media community managers
- Community leaders and individuals with strong personal or professional networks
- Entrepreneurs looking for an additional income stream without the cost of purchasing stock
- Anyone who regularly interacts with potential customers and enjoys recommending products they believe in
Agents can choose to focus on our human supplement range, pet supplement range, or both.
There is no need for the agent to hold stock or fulfil orders. Instead, agents promote Optwel products and direct customers to purchase through the official Optwel SA online store. Optwel handles the stock, payment, order fulfilment and nationwide delivery directly to the customer.
Agents currently earn 10% commission on successful sales attributed to them, with additional commission tiers available for higher monthly sales volumes.
We also provide approved digital marketing material to help agents promote the products effectively.
In short: you find the customers; we take care of the products and logistics.
Become an Optwel Reseller or Stockist
Already have a business and want to stock Optwel products?
Our reseller programme is designed for businesses that would like to purchase products at reduced B2B pricing and resell them directly to their own customers.
Potential stockists include:
Human Health & Wellness
- Pharmacies and health shops
- Medical and healthcare practices
- Physiotherapy, chiropractic and rehabilitation practices
- Gyms, fitness centres and sports-related businesses
- Beauty salons, spas and wellness centres
- Nutrition, healthy-lifestyle and wellness businesses
- Independent retailers and specialty stores
- Online stores and e-commerce businesses
Pet Health & Wellness
- Pet shops, pet supply stores and pet boutiques
- Veterinary practices and animal clinics
- Grooming salons and pet-care businesses
- Kennels, doggy daycares and boarding facilities
- Pet training and rehabilitation businesses
- Pet-focused online stores and e-commerce businesses
And Beyond
- Independent retailers looking to expand their product range
- Entrepreneurs with established retail or online businesses
- Other businesses serving customers interested in health, wellness, nutrition or pet care
You can stock our human supplements, pet supplements, or a combination of both, depending on your customer base.
We deliberately keep our opening quantities accessible, with low minimum order quantities from around 10 units, subject to arrangement, making it easier for smaller independent businesses to test demand without committing to large volumes.
We also offer free nationwide delivery on qualifying reseller orders, helping our partners keep their initial costs down.
Contact us for our latest reseller pricing and terms.
Wholesale Supplements for Larger Retailers and Distributors
For businesses requiring larger quantities, Optwel also offers wholesale supplement pricing at higher order volumes.
Our wholesale partnerships are suited to established retailers, retail groups, distributors and other businesses looking for competitive volume-based pricing and a direct relationship with a South African supplement manufacturer.
As order volumes increase, we can discuss further reduced pricing and supply arrangements suited to your business.
We already supply established wholesale partners and are actively looking to expand our wholesale network across South Africa.
If you are looking for a supplement wholesaler in South Africa for either human or pet nutraceutical products, contact our team to discuss your requirements.
4️⃣ Launch Your Own Brand with Optwel White-Label Manufacturing
Perhaps you don’t want to sell the Optwel brand at all. You want to build your own.
Optwel provides white-label and contract manufacturing services for businesses and entrepreneurs wanting to bring their own supplement products to market.
We can assist with a range of supplement formats, including:
- Powder supplements
- Capsules
- Nutritional drops
Importantly, our manufacturing services aren’t only aimed at large established brands.
We offer low minimum order quantities, making white-label manufacturing more accessible to start-ups, healthcare professionals, pet-care businesses and entrepreneurs who want to test or grow a new product without immediately committing to thousands of units.
Whether you already have a product concept or need assistance developing one, talk to us about your requirements and the type of supplement you would like to bring to market.
Our aim is to help make private-label and white-label supplement manufacturing in South Africa more accessible to growing businesses.
Why Partner with Optwel SA?
Optwel has grown from a small, bootstrapped business into an emerging South African nutraceutical manufacturer, with our own manufacturing premises and an expanding network of customers, retailers and wholesale partners.
We believe partnerships should make commercial sense for businesses at different stages of growth. That’s why we offer several routes to working with us:
✅ Become an Agent
Earn commission by introducing customers to Optwel, without purchasing or holding stock.
✅ Become a Reseller
Purchase from as little as approximately 10 units and sell Optwel products through your own business.
✅ Become a Wholesale Partner
Access further volume-based pricing for larger orders and distribution opportunities.
✅ Build Your Own Brand
Work with us to manufacture powder supplements, capsules or drops under your own brand, with accessible minimum order quantities for growing businesses.
Let’s Grow Together
South Africa’s health, wellness and pet-care industries offer exciting opportunities for independent businesses, professionals and entrepreneurs.
Rather than offering a one-size-fits-all partnership, Optwel provides different ways to get involved depending on your resources, customers and ambitions.
Whether you’re looking for a supplement agent opportunity, want to become an Optwel reseller, need wholesale supplements in South Africa, or are searching for a South African white-label supplement manufacturer, we’d be happy to discuss how we can work together.
Interested in partnering with Optwel SA?
Email info@optwel.co.za or complete the enquiry form on our website homepage, and tell us whether you’re interested in becoming an Agent, Reseller, Wholesale Partner or White-Label Client.